Building a personal brand isn’t just about showing up online—it’s about creating real, meaningful connections that amplify your message and attract the right opportunities. Mike C-Roc, the founder of That1 Agency, knows this better than anyone. With his expertise in business growth, media, and personal development, he’s built a reputation as a thought leader by leveraging podcast guesting to grow his brand and network.
Now, through That1 Agency, Mike is helping others do the same. Here’s how you can create an attraction model, just like Mike, by using podcasts to grow your personal brand and build an extraordinary network.
Leverage Your Story Like Mike C-Roc
Mike’s journey to success didn’t happen overnight. He’s used his personal story of overcoming adversity, driving resilience, and helping others unleash their potential to connect with audiences across various platforms. Your story can do the same.
Identify your message: Just as Mike shares his “What Are You Made Of?” philosophy, pinpoint a message that defines your brand.
Share your why: Authenticity resonates. Mike’s passion for helping others shines through because he’s clear on why he does what he does.
Create impact: Focus on how your story can inspire, educate, or empower others.
Your story is your superpower—use it to position yourself as someone worth listening to.
Tap into That1 Agency’s Expertise
Mike built That1 Agency to simplify podcast guesting for entrepreneurs, authors, and thought leaders. With a network of podcasts across industries, That1 Agency connects clients with the right shows to maximize their impact.
Strategic placement: Like Mike, appear on podcasts that align with your goals and audience.
Professional pitching: Let experts handle the outreach while you focus on showing up as your best self.
Track results: Measure the impact of each appearance to refine your strategy.
When you have the right team behind you, you save time and ensure your efforts are focused where they matter most.
Build a High-Value Network
Through podcast guesting, Mike has cultivated relationships with top entrepreneurs, media personalities, and thought leaders. These connections didn’t just happen—they were built intentionally.
Engage with hosts: Mike often collaborates with podcast hosts beyond the interview, building long-term partnerships.
Join masterminds: He’s known for fostering communities where like-minded people support and challenge each other.
Pay it forward: Like Mike, make introductions and share resources to add value to your network.
When you approach networking with a mindset of giving, you’ll find that opportunities and connections flow naturally.
Repurpose Podcast Content Like a Pro
Mike doesn’t let a single podcast appearance go to waste. With That1 Agency, he ensures every episode is repurposed for maximum visibility.
Micro-content strategy: Slice your interviews into short clips for social media, just like Mike does.
Highlight your brand: Use your podcast appearances to establish credibility and authority.
Leverage multiple platforms: Mike’s interviews appear across major podcast apps, YouTube, and even streaming platforms like Apple TV through The Motivation and Success Network.
A single podcast episode can turn into months of content when you know how to repurpose it effectively.
Position Yourself as a Leader in Your Space
Mike’s podcast appearances are about more than just sharing his expertise—they’re about creating a movement. Through his “What Are You Made Of?” brand, he’s challenged thousands to unlock their potential and achieve their dreams.
Stay consistent: Mike appears on podcasts regularly to keep his brand top-of-mind.
Share bold ideas: He’s not afraid to disrupt the status quo and offer fresh perspectives.
Encourage engagement: Mike drives listeners to connect with him through clear, actionable CTAs.
Thought leadership isn’t about self-promotion—it’s about leading with value, just as Mike does.
Create a Flywheel Effect
Mike’s network continues to grow because he’s created a flywheel effect—each podcast appearance leads to new connections, collaborations, and opportunities.
Leverage introductions: Mike frequently gets referred to other hosts and industry leaders through his podcast appearances.
Partner for growth: He collaborates with others to amplify reach and impact.
Keep showing up: With every appearance, Mike reinforces his brand and message, creating unstoppable momentum.
When you create a system for consistent exposure and connection, your network becomes a self-sustaining source of opportunities.
Trust the Process with That1 Agency
At That1 Agency, Mike and his team have mastered the art of podcast guesting, helping clients create their own attraction models. With expert pitching, strategic placements, and end-to-end support, they make it easy to turn podcast appearances into a personal branding powerhouse.
Ready to grow your brand and network like Mike? Let That1 Agency guide you. Whether you’re an entrepreneur, thought leader, or creative, your story deserves to be heard—and podcast guesting is the perfect way to share it.
Start building your attraction model today. Reach out to That1 Agency and take the first step toward creating the network and personal brand of your dreams.
Comments